NC State MBA Marketing Management Concentration

NC State MBA Marketing Management Concentration


[ Music ]>>What’s great about marketing is there’s
so many different areas of opportunity. So again you can work with data,
you could work in consumer behavior or you could work in social media. So it gives you so much opportunity
when you go out in industry and whichever you choose I think our programs
great about setting you up to be successful. We have courses with big data, with social
media, consumer behavior and strategy. So wherever students passions lie, we have courses that help them prepare
them when they enter the workforce. Students not only get the concepts
for a solid foundation of marketing, but they also get that hands
on real world experience. So for instance in my marketing
research class at the beginning of the semester students are
partnered up with a client. And they work with that client on
a real world marketing problem, something that would be an everyday problem
that occurs for them that we can come in and help them figure out how
to best answer that question. They’ll do qualitative work, doing
one on one interviews or focus groups. They’ll go out and collect surveys or
experiments and they’ll take that data and we’ll teach them how to best
analyze data and then implement that. So whether you’re a full time
student or professional student, we see that students are able to
take what they’re learning today and apply that right away. So I have many students who are professional
students working in full time jobs and they’re able to take what I’m
teaching them and the next day in their career they’re able to use that. So it’s wonderful to see when students take
what we learn and can apply it and are excited about it when they move on in their career. So I have some students who just say,
without taking that practical course or without taking your research course,
I just would not have been setup for the role that I currently have. And that really just truly makes my day knowing
what we’re doing has a direct tangible impact on their future careers. [ Music ]

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