Sales Wolves Podcast | Episode 144 | Conscious Capitalism

Sales Wolves Podcast | Episode 144 | Conscious Capitalism


And so, you know, as we look at going into
2020, I would challenge you to start looking for opportunities to give, to start looking
for opportunities to do something bigger than you did in 2019, to do something better than
you did in 2019. And to be able to create a culture within
your organization that is unparalleled. Because it’s bigger than numbers. It’s bigger than sales metrics. It’s bigger than, you know, processes and
day to day operations. What is up everybody? Welcome to the Sales Wolves Podcast. As always, I’m your host Tyler Jack Harris,
and I am Sales Wolf. That’s right. This is the Sales Wolves Podcast. And this is Episode 144. And I want to talk to you guys about a topic
today that I believe is very important. My company believes it is so important that
it is one of our core values as a business. And it’s a topic that I believe that if you
embrace it in the culture of your company, or in your organization, could be the unlock
to the next level of success, but more importantly, the next level of good that your business
is doing. And that is the topic of conscious capitalism. Conscious capitalism. Which really, when you boil it down is this
idea idea of social good. Doing something good. Doing something honorable. Doing something that’s bigger than yourself,
that’s bigger than each individual, within your team, within your company, within your
organization. But doing something that everybody can get
tied into, that everybody can buy into, and that everybody can know that whatever their
role is within the company that it’s going towards that good that the company as a whole
is doing. And so what I want to do is just to give a
little background with our company and some of the things that we do, and then maybe pose
some ideas for you and your business and your organization, how you can implement this idea
of conscious capitalism and this idea of social good within your respective businesses. So, you know, radical generosity is one of
the pillars of our company and really, that was started by the founders of our company. It’s something that they have always believed
in. And, you know, when they set out to build
this business, and we have an insurance business, for those of you that don’t know, life insurance
specifically, it really was based on this idea of setting huge audacious goals within
our business where we want to be in 5 years, 10 years, where we want to be in 20 years. And the understanding of and really just the,
the knowing that it would take God’s hand in this business, to get it to where we were
ultimately striving to go. Like setting goals that were so big, that
there’s no possible way that us as individuals could accomplish it, that it could only be
accomplished with God working through us and with us to get us to that level of success. But we all know this idea of sowing and reaping. And we talked about it often from a business
perspective. And especially, this is a sales podcasts,
of the idea of you’re out there sowing those seeds. You’re out cold calling, you’re out prospecting,
and you’re sowing seeds that you will one day be able to receive a harvest from and
that’s the reaping of that activity and that work that’s put in over the course of months
and years. But this idea of social good this idea of
conscious capitalism is just that. It is sowing seeds. And it may be sowing seeds in another country. It may be sowing seeds in your community. It may be sowing seeds, with different ministries
and organizations and nonprofits that you’re helping and giving to. But those same seeds that you’re sowing by
giving are going to reap rewards, and there will be a harvest. And I think when you are tying both of those
two ideas together both of those definitions of sowing and reaping together where there
is hard work being put in on a regular basis, but simultaneously there is proactive and
there is purpose filled giving, while sowing those seeds of hard work, than the harvest
is going to be that much greater. And I’m not here to impose any beliefs on
you, you can say that the universe will never be indebted to you. That’s one way I’ve heard it referred to as
you can call it karma. The way I look at it is the fact that you
can never ever, ever out give God. That you will always receive more in the end. And I want to set this up with an important
understanding that conscious capitalism, social good. Giving is not done with the intention of receiving. It’s not done as a means to an end. It’s not done as a box to check so that you
can have a higher level of success. But these seeds are being sown with the understanding
that that’s just how it works. So don’t give with the expectation to receive. We don’t, we don’t tackle this idea of social
good with the expectation of what we’re going to receive in return. But there is an understanding that you will
receive. And so with our organization, with our company,
we give to a number of different ministries. We give to a number of different organizations,
we have a number of different, just to give you a real life example, of food banks that
we fund. I think we did like 750,000 meals last year
through those food banks. And they’re in places where there’s a great
need. Places in North Carolina where you have senior
citizens that are in a situation that is dire enough to where they’re making decisions on
whether I pay for my medications, whether I pay my for my prescriptions or whether I
pay for food this month. And we give to Nicaragua and we give to organizations
in India. We, we give and we give and we give. But the amazing thing about that is we’ve
got 80 plus life insurance agents across the country. We’ve got, you know, 17 to 20 employees here
at our home office. And all of them know, like someone in Kansas
knows today that that life insurance policy that they just sold to that person sitting
across the table from them, well, that is great for that person. And while that is great, and the commission
that that agent is going to receive for putting that work in, that a portion that is going
to something that is bigger than them. It is going to something that is bigger than
all of us put together. And where I think this comes, becomes extremely
important is in working with millennials. It’s humorous at times to hear generations
talk about the generation that’s coming behind them in a negative way. And never has that been more apparent than
right now. With the way people in their 50s and 60s and
70s talk about millennials. But millennials share one common theme. They are very service and cause driven. They want to get behind something that’s bigger
than them. They want to work towards something that has
a cause. And I believe that they will be the next great
generation in America. And as an interesting side note, isn’t it
funny that every generation has talked about the generation that’s coming behind them like
this? This is no different than the baby boomers
and the greatest generation that there ever was. It’s always been that way. But as it pertains to millennials, if we know
this about them, if we know that they’re cause driven, that their purpose driven if we know
these things, then why would we not create an atmosphere, why would we could not create
an environment for them to be able to harness that desire? For them to be able to utilize that desire
in a productive way towards the business. If that person knows that, hey, I’m going
to go put in an incredible amount of work this month, I’m going to work harder than
I’ve ever worked. I’m going to make a great living by doing
so I’m going to provide a great service by doing so. But also my company is using that money is
using a portion of the revenue that’s being earned and being received to do these great
things. One of the most recent and best examples with
our organization is we just started our own nonprofit. It’s called the First Responder Benefit Association
or FRBA. And we have a huge huge passion for first
responders, huge passion for first responders. I truly believe that it is one of the biggest
disconnects in the US: the under appreciation and the lack of compensation for our nation’s
first responders, the people that are out there risking their lives every single day
to protect, to protect the very communities that we live in. To protect our ability to walk the streets
and to go about our business. Like these are the people that are, that are
creating the safe environments that we live in, that are protecting our homes in case
of a fire, that are protecting our lives in the case of an emergency medical emergency,
that are protecting, you know, our very well being.0=Keeping the criminals off the streets. Why they would be under appreciated, why they
would be underpaid is beyond me. I can’t tackle that problem. But I can do something to provide something
for those first responders especially in their greatest time of need. What is the first responder families greatest
time of need? It’s when a first responder dies. And so what the First Responder Benefit Association
is doing, is we are stepping in when there’s a line of duty death. And we’re sitting down with that family, and
we’re looking at their bills, and we’re paying $7500 worth of bills that may last a couple
of months. It may, just depending on their need and what
the biggest need is for them at that time, we’re able to step in during this time of
tragedy. Because what we can’t do is we can’t help
the emotional grief. We can’t help the loss. But we can help with the financial burden
that comes along with a loss of life. And being a life insurance agency, you know,
we see this all the time. And it is at the very forefront of our minds
of what happens when someone dies. And so the First Responder Benefit Association
has been created. It has been launched. You can check it out if you just search FRBA,
or First Responder Benefit Association on all the social media platforms. And it was a long process to get that up and
running. To get that 501C3 designation. It’s long process to get there. But I’m so proud of our organization for not
only getting it accomplished, but for having the desire to do social good. And what I can tell you is the launching of
that nonprofit, it fires up every single employee here at the home office. It fires up every single agent that’s in the
field because they know again that what they are doing on a daily basis is going towards
something that’s bigger than themselves. And so that’s a practical example and one
that we have just recently launched. But my question to you is, what could your
organization be doing? Or maybe first what is your organization doing? When you look at your revenue at the end of
the year, what percentage of that revenue is being given away? What percentage of that revenue is, is going
towards the incredible organizations that are out there, the incredible efforts that
are needed within our country and around the world? And how can you improve upon that? How can you increase that? It’s very interesting, you know, most people
towards the end of the year and that’s the fourth quarter, they start evaluating, how
do we do this year? But when’s the last time you sat around with
your leadership team and said, How do we do this year in our giving? How do we do this year and our social good
that our organization did? And I’d be willing to say that through those
conversations, that you will find opportunities and you will find opportunities not only to
give but opportunities to stretch yourself and it may play a major role in your planning
for 2020 in the goals that you have. If you have a desire and if you have this
urge to start giving more, well guess what’s going to be required to give more? More revenue, more money, more sales, more
production, better processes, more efficiency. And when you start looking at your business
through the lens of the social good that can be provided by your business, it adds a whole
other level of responsibility. And it has an adds a whole other level of
accountability. And so as this year is coming to an end, I
would strongly encourage you to get together with your leadership team, whether you’re
just a salesperson, one of 1000 in your company, start having these conversations. Start asking questions to your leadership
like, Hey, what are we doing with giving? What what organizations are we supporting? And if they’re not, then take some initiative. Find some organizations, find some causes
that you feel are worthy, that you are passionate about. And see if your leadership may share in some
of those desires to help. I don’t think that that conversation will
ever end badly. I don’t think you’ll ever be ridiculed, or
just completely shut down when you’re coming to the leadership of your business with an
idea to do good for your community, to do good for some cause that you feel is worthy,
and wanting to see if that organization can come together and find ways to increase revenues
to then have those increased revenues go towards that good which you want. to do. I just don’t think that when you come at that
with that posture of giving with that posture of generosity, that that’s ever going to be
met in a negative way. Now, they may not share the same passion for
the exact cause. But I think that you’ll plant a seed within
your leadership. And they’ll start to realize how important
it is. And so, you know, as we look at going into
2020, I would challenge you to start looking for opportunities to give, to start looking
for opportunities to do something bigger than you did in 2019, to do something better than
you did in 2019. And to be able to create a culture within
your organization that is unparalleled, because it’s bigger than numbers. It’s bigger than sales metrics. It’s bigger than you know, processes and day
to day operations. It’s doing something that’s good. And I think that you will find that the camaraderie
and the growth that will happen internally will manifest itself externally in the results
in the production and the end the year and revenues at the end of 2020. So this idea of conscious capitalism, this
idea of social good, it’s, it’s just about sowing and reaping. It’s the sowing and reaping that we’ve always
talked about, of the hard work that goes in and the harvest that you will receive because
of it. But when you tie in this idea of sowing those
seeds, through your gifts through sowing those seeds, through the organizations and the causes
that you can help in a major way, I can promise you that the harvest will be bigger. And so if you will just trust me that, and
if you will just believe me and what I’m saying is true, then what are you going to do about
it? I would love to get some feedback from you,
I would love to get a message from you guys and tell me what your company is doing. And then what I would love even more is to
tell me what your company is going to do in 2020, to give more, to give better, and what
causes that you guys have created and found that you are passionate about that you can
get behind so that every single person in your organization from the person sweeping
the floors to the CEO knows that what they’re doing on a daily basis matters more than to
just the bottom line of the business, but it matters to your local community and around
the world. So that’s the challenge. And I cannot wait to hear from you and see
what happens in 2020 when you really get on board with this idea that it is not about
us. It’s about what we can do for others. So with that, this is Episode 144 of the Sales
Wolves Podcast. As always, I’m your host Tyler Jack Harris,
and I am Sales Wolf.

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